Marketing & Branding
2026 Season
Logos
The primary logo should be used whenever possible. Use the horizontal lockup when vertical space is limited, and the crown mark for small applications like favicons or social avatars.
TCS × Makita Stacked Lockup
Primary Lockup — Stacked
2026 TCS × Makita · Transparent background
TCS × Makita Horizontal Lockup
Horizontal Lockup
2026 TCS × Makita · Transparent background
TCS Crown Mark
Crown Mark
Icon / avatar · Favicons & small use
TCS Circle Badge
Circle Badge
Emblem · Stickers & merchandise
TCS Crown Alternate
Crown Alternate
Alternate mark · On brand red
Color Palette
The Triple Crown Series brand is built on a high-contrast dark palette anchored by the signature red. Use the primary red for calls-to-action and emphasis. The dark tones provide depth and the grays support secondary information.
Primary Red
#EB2127 · RGB 235, 33, 39
Dark Red
#AC1F25 · RGB 172, 31, 37
Black
#050505 · RGB 5, 5, 5
Surface
#1A1A1A · RGB 26, 26, 26
White
#FFFFFF · RGB 255, 255, 255
Gray
#939598 · RGB 147, 149, 152
Brand Gradient
#AC1F25 → #EB2127 → #AC1F25
Typography
Four type tiers create a clear visual hierarchy. VANGO is the hero display face — bold, aggressive, motorsport energy. Tungsten handles section headers. Rajdhani carries all body copy, and Space Mono is used for data and technical labels.
Display
VANGO
Triple Crown Series
Heading
Tungsten Bold
Round 1 — Wild Rose MX
Body
Rajdhani
Canada's premier motocross championship — eight rounds across the country, from Alberta to Ontario and everywhere in between.
Mono
Space Mono
STAGE 1 · ROUNDS 1–2 · 2026 SEASON
Usage Guidelines
Do
Use the logo on dark or black backgrounds for maximum contrast and brand consistency.
Do
Maintain clear space around the logo equal to the height of the crown mark on all sides.
Do
Use SVG files for digital and print production. Use PNG for social media and presentations.
Don't
Stretch, rotate, or distort the logo. Always scale proportionally from the provided files.
Don't
Change the logo colors, add effects like drop shadows, or place over busy imagery without a background.
Don't
Use low-resolution raster files when vector (SVG) is available. Quality matters.